Your business
- Business name and the way it should appear publicly
- Main services or products
- Areas or markets genuinely served
- Current website, if there is one
Your customers
- Who normally buys from you
- What they usually need when they first make contact
- Questions or objections they often have
- The main action you want a website visitor to take
Your content
- Service descriptions or existing brochures worth reusing
- Project photos you would like to include
- Current qualifications, memberships or certifications
- Reviews or testimonials
Your visual direction
Share existing brand files and examples of websites you find clear or appropriate. Explain what you like about them rather than asking for a copy of another company's design.
Your technical needs
- Existing domain and hosting information
- Forms or enquiry routes required
- Booking, payment or other integrations you need
- Analytics or search accounts already in use